I will not let love and truth leave me; I will bind them around my neck and write them on the tablet of my heart. Proverbs 3:3

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A Little Think

"We love, because He first loved us." - 1 John 4:19

Why do you salivate when you see the heart-shaped box of candy? We're conditioned to do that, beginning with our first tiny candy hearts with "u r cute" printed on them! Well, guess what? Marketing latched on to that one a long time ago. Those folks use the same principle to get the pupils of our eyes to dilate or to get us to respond in a certain way, more often than we realize. Buyer beware! The more aware we are, the less we fall for the response triggers out there!

But it's human nature to go for earning bonus points or double coupons when we shop here, work out there and fly a certain airline enough for a free round trip. Obviously, some of it is to our advantage, so why not? My question is why is that so appealing? Well, we like the extras, the add-ons. They give us a sense of reward. There's nothing wrong with that. But when you use 'em up, then where's the reward? "Thanks for the memories" lasts for a while, but eventually it's back to square one and we have to earn the bonus points and the add-ons all over again.

By contrast, God's great, over-the-top marketing of His love is a bonus, like a reward we can never use up. For openers, we can't even earn it. He doesn't dole it out as a perk for good behavior or for praying to Him so many times a day or attending church every week. He gives it freely because God is love. BTW, freely doesn't just mean He gives love gladly no matter what we've done or are doing. That would be more than enough, but He goes even further on the love scale. His love is free. It costs us nothing. But it cost Him everything. So He's serious about love. His commitment is to everyone who believes His Son Jesus Christ willingly and lovingly gave His life on the cross for his or her sins. This Love came down at Christmas, lived among us so we could see Love in the flesh and then conquered sin, death and the power of the devil.

This is the Valentine of all Valentines. Whether or not we get a valentine from someone, we have an everlasting Love from the living God, who makes our hearts beat (103,689 times a day) and long for Him. It's bigger than any candy, cake or flower-shaped heart we can imagine. It's sweeter than anything we've come up with since time began! It's a little like the way humans market, come to think of it. We hear about this Love, even though we don't understand it and can't wrap our human minds around it. If we welcome God's Holy Spirit into our hearts to teach us gradually who He is and what we can become through this Love, we do get a free trip at the end. This is not a round trip, but entrance into the very presence of the Love of our lives for eternity! It will be heavenly! Have a little think about it as you open that Valentine right now!

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